THE PROJECT
Almost Perfect’s project was inspired by “The 7 Deadly Sins”: Envy, Gluttony, Sloth, Lust, Greed, Wrath and Pride. All were photographed by James H. Soul with his personal style, focusing on details and symbolism pulled from the dark engravings of Gustav Doré and the day-to-day scenes painted by Bosch. The texts extracted from “The Divine Comedy” and the names of the sins were handwritten by the calligrapher Ivan Castro, in Latin, Spanish and English.
Two years later and once the final pieces were finished, we begin our design phase, pattern design and printing the images onto clothing, which was totally new territory for us. We went through many tests with different printing techniques and a variety of fabrics, some with better results and outcomes than others. In the end, the printing was done digitally to obtain a higher quality than screen printing or other techniques. T-shirts with the sins of Envy, Lust and Gluttony were initially launched, later the baseball t-shirts with the sins of Sloth and Pride and finally, almost 5 years after the start of the project and after a global pandemic and a big crisis, we launched a limited edition of jackets bomber type with Greed and Wrath. In this way we end this incredible artistic project and ephemeral clothing brand. In a few months Almost Perfect will become something else; a horror film production company, an art gallery... anything we fancy.
Most of the shirts will be on sale in Castellón, in Cubetudio, but we do not rule out the possibility of also selling in Madrid, Barcelona, Valencia or Ibiza, nor do we rule out the possibility of continuing to create special and unique clothes.
THE ADVERTISING CAMPAIGN
Funnily we do not have photographs of the ad campaign, work that Humberto has been doing for more than 25 years. At first, we thought it was original and needless given that we already had so much graphic material that could replace the usual campaign photos in any clothing brand, but for obvious reasons we are going to create some original and funny campaign photographs that will soon be available to see on social media and the website.
CURIOSITIES
The Sphinx was a demon of destruction and misfortune in Greek mythology, which was represented with the face of a woman on the body of a lion with the wings of a bird. It is said that the Hera sends the Sphinx to Thebes to punish the city. The Sphinx would attack travellers on solitary points of the journey around the outskirts of the city or it would fly to the citadel and before choking and devouring them, they would be asked to solve impossible riddles, only a correct answer would save their lives.
At Almost Perfect we have adopted the Sphinx as part of our look and we will include it in our brand image, as well as on the seals of our packages for online orders.
